Any buyers for Search Marketing Company?? Google is selling it off!

Google is selling off the part of their newly acquired company Performics. The news came yesterday from the Director of DoubleClick Integration Tom Phillips. It seems that they have divided the company into two parts: Affiliate and Search Marketing. So, Search Marketing Unit will be sold to third party.

It’s good to see this step from Google, as there were many discussing this take over as the end of SEO Companies. On techcrunch it was something like, Google Now Selling SEO Services Via Performics. According to Mr. Phillips, Google does not want to be in the search engine marketing business as it is an obstacle in Google’s mission. 

It is still not sure who is going to buy Search Marketing Unit of Performics, they have received preliminary interest from their current partners. They have made it clear that, “Search Marketing will continue to run as a separate entity until the division is sold”.

Source: http://googleblog.blogspot.com/2008/04/selling-performics-search-marketing.html

Tags: Google, search marketing

Is Google Really No. 1 Brand?

Well it seems so, according to data collected by Nielsen Online for the month of January, 2008. Google was the number one Parent Company as well as Top Brand. Microsoft was second and Yahoo third on the list of best parent companies. Yahoo! however managed to get ahead of Microsoft in the best brands category.

Here are the final listings as per Nielsen Online.

Top 10 Parent companies

Parent	Unique Audience (000)	Time Per Person (hh:mm:ss)
Google	124,279	1:37:35
Microsoft	121,920	2:22:33
Yahoo	113,874	3:19:43
Time Warner	104,837	3:57:38
News Corp. Online	75,831	2:02:49
eBay	65,758	2:04:37
InterActiveCorp	65,691	0:24:37
Amazon	59,833	0:27:47
Wikimedia Foundation	56,049	0:18:32
New York Times Company	51,624	0:20:26

 

Top 10 Brands

Brand	Unique Audience (000)	Time Per Person (hh:mm:ss)
Google	117,841	1:11:03
Yahoo!	112,784	3:20:18
Microsoft	98,289	0:51:16
MSN/Windows Live	95,397	2:07:59
AOL Media Network	90,058	4:10:21
YouTube	67,509	0:47:15
Fox Interactive Media	65,849	2:10:14
eBay	56,199	2:09:55
Wikipedia	55,587	0:18:32
Amazon	51,220	0:25:32

Source: Nielsen Online

Tags: Branding, Google