SEO Marketing Blog

Web Designer / HTML Developer Job in Ahmedabad, India

kaushal — Tue, 22 Jul 2008 11:15:58 +0000

DataTech Computers have started new web development unit in Ahmedabad. For that we need one professional Web Designer cum HTML Developer.

Position: Web Designer / HTML Developer - 1

Experience : Min 1 Year

Requirements:
Thorough knowledge of HTML, CSS, Dreamweaver, Photoshop, Fireworks
Should have design sites using CSS.
Must have good design knowledge.
Strong communication skills.
Should be pro-active, self starter, eager to learn new technologies and have flexible approach.

Please send your resume on the below contact details with the following information:
Relevant Experience:
Current CTC:
Expected CTC:
Joining Period:

Contact Information:
Kaushal Shah
Email: k.shah@seorank.in
DataTech Computers Pvt. Ltd.
304, Samruddhi Complex,
Opp. Sakar-3,
Near Income Tax Circle,
Ahmedabad - 14.
Phone: 09924986867
Web: www.datatech.in
www.seorank.com.au

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Keyword Density - Basic SEO Tips

kaushal — Thu, 01 May 2008 18:20:08 +0000

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:
• Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
• Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
• Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
• When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
• Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

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Yahoo + IndexTools = Better Web Analytics than Google Analytics??

kaushal — Wed, 23 Apr 2008 13:13:56 +0000

Yahoo has recently acquired IndexTools – A Web Analytics Technology Company. The move seems to be one of those that can help them stay away from Microsoft acquisition. Yahoo has been my personal favorite since long, since when Google didn’t existed. The first website that I opened on Internet as a kid was Yahoo. Although I like Google for its search results and some other useful products like Google Analytics, Yahoo has been the first choice for all other domain needs.

The acquisition of IndexTools means that Yahoo now has access to ready made web analytics technology that can be used in number of ways. The most obvious is the web analytics tool like Google Analytics. They can offer it for free with some improvements in the programme, so that it can compete with Google. They can charge a nominal fee and provide some unprecedented features. Small and Medium Businesses can afford to pay nominal fee rather than paying thousands of dollars.

If Yahoo does not want to do anything, they can just sell the existing IndexTools products with the Yahoo Logo on it. IndexTools has two different versions: E-Business and Enterprise. Yahoo can offer the E-Business version free while charging for Enterprise version.

Well, I am not the authority to say anything on how Yahoo is going to treat IndexTools, but this is just what I can think of. Yahoo may come up with different solution all together, but it is for sure that they have to improve the product to compete Google in this area. They have to come up with a break through that can save them from Microsoft.

Let me in comments, what new web analytics features you would like to see…

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Any buyers for Search Marketing Company?? Google is selling it off!

kaushal — Thu, 03 Apr 2008 06:40:23 +0000

Google is selling off the part of their newly acquired company Performics. The news came yesterday from the Director of DoubleClick Integration Tom Phillips. It seems that they have divided the company into two parts: Affiliate and Search Marketing. So, Search Marketing Unit will be sold to third party.

It’s good to see this step from Google, as there were many discussing this take over as the end of SEO Companies. On techcrunch it was something like, Google Now Selling SEO Services Via Performics. According to Mr. Phillips, Google does not want to be in the search engine marketing business as it is an obstacle in Google’s mission.

It is still not sure who is going to buy Search Marketing Unit of Performics, they have received preliminary interest from their current partners. They have made it clear that, “Search Marketing will continue to run as a separate entity until the division is sold”.

Source: http://googleblog.blogspot.com/2008/04/selling-performics-search-marketing.html

Is Google Really No. 1 Brand?

kaushal — Fri, 22 Feb 2008 11:34:19 +0000

Well it seems so, according to data collected by Nielsen Online for the month of January, 2008. Google was the number one Parent Company as well as Top Brand. Microsoft was second and Yahoo third on the list of best parent companies. Yahoo! however managed to get ahead of Microsoft in the best brands category.

Here are the final listings as per Nielsen Online.

Top 10 Parent companies

Parent	Unique Audience (000)	Time Per Person (hh:mm:ss)
Google	124,279	1:37:35
Microsoft	121,920	2:22:33
Yahoo	113,874	3:19:43
Time Warner	104,837	3:57:38
News Corp. Online	75,831	2:02:49
eBay	65,758	2:04:37
InterActiveCorp	65,691	0:24:37
Amazon	59,833	0:27:47
Wikimedia Foundation	56,049	0:18:32
New York Times Company	51,624	0:20:26

Top 10 Brands

Brand	Unique Audience (000)	Time Per Person (hh:mm:ss)
Google	117,841	1:11:03
Yahoo!	112,784	3:20:18
Microsoft	98,289	0:51:16
MSN/Windows Live	95,397	2:07:59
AOL Media Network	90,058	4:10:21
YouTube	67,509	0:47:15
Fox Interactive Media	65,849	2:10:14
eBay	56,199	2:09:55
Wikipedia	55,587	0:18:32
Amazon	51,220	0:25:32

Source: Nielsen Online

Google Analytics Giving Error

kaushal — Fri, 08 Feb 2008 05:13:12 +0000

I was just checking the traffic of my sites through Google Analytics, and suddenly it gave an error. I was trying to look for Referral Sources. Is it because it was updating data?? or is it just normal server error??

Just check out the screen shot here!

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We are back again!

kaushal — Mon, 10 Dec 2007 17:19:09 +0000

Hello All,

We had some problem with our hosting and we lost almost all the data when the hosting server crashed. We are trying our best to get the last two months posts that we posted on this blog. We have already changed our hosting, so hopefully this will not happen in the future. We learnt a lesson of keeping a full backup, but a hard way to learn!

Looking forward for all our reader’s support!

Sorry for any inconvenience it may cause.

Thank you very much!

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You can tell Google to Set Geographic Location of your Site!

kaushal — Thu, 01 Nov 2007 11:35:07 +0000

It seems Google Webmaster Team is on the roll with some very remarkable updates. In my last post about Google Webmaster Tools, I have announced a very useful updated about sitelinks, code search sitemap and historical keyword data. Well, they are back with another update - Now it is possible to tell Google to associate your site with a specific country. This will help sites in the niche market fighting for Local Share. This country specific control can be applied to a domain, a sub-domain or a particular directory on your site.

The location can be set in Google Webmaster >> Tools >> Set Geographic Target. If the site is targeted towards specific state or region within the country then its possible to set this state or region as well. If the geographic target is not set, Google will determine the location through two different ways:

Google can determine the geographic location of the site through its domain, e.g. domainname.ru would be considered a Russian site.
Google considers the country where the site is hosted to determine the location of the site through IP, e.g. if your site is hosted in Canada, it will be given preference in Google.ca.

More Reading: The official Google Webmaster Central Blog

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Google Webmaster Central Updates With Some Great Features!

kaushal — Mon, 22 Oct 2007 16:47:20 +0000

Google Webmaster Central was updated last week with some pretty new features. The update was needed in order to give more information to webmasters and site owners. Now here is the new features that were rolled out.

Webmasters always wondered how Google can show different sitelinks under some of the websites results. It was for sure that Google was showing this sitelinks for Authority sites only and webmasters guessed that Google would decide which links to show.

Now Webmasters have control on what links to show under the sitelinks. This will facilitate the site owners to decide which links are more important and which links can be shown to visitors in the search engine.

The other functionality that has been added is the inclusion of Code Search Sitemaps. It is possible now to submit the sitemap specific to Public Source Code that is hosted on your site. Isn’t it cool to have all your pages indexed and rank in Code Search??

The Top Search Queries Section under the heading Statistics in Webmaster Tools now can show you the old data. It is highly possible that your site content changes and you rank for new keywords that has not been targeted before. So now you can compare your performance with old keywords and decide which keywords would fetch you more traffic. The data can be downloaded as well.

More Information: Official Google Webmaster Central Blog

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Adobe in the race with Online Word Processor against Microsoft & Google

kaushal — Mon, 08 Oct 2007 16:44:07 +0000

Adobe is not behind in this Online Application War Era with Google and Microsoft being the key players right now in the market. According to News.com Adobe Systems Inc. has equired a company called Virtual Ubiquity. Virtual Ubiquity has developed an online word processor called Buzzword which will now be owned by Adobe. According to Virtual Ubiquity, they want to create Desktop Applications for the Web.

The latest blog post on virtub.com also shoots the same point that I’ve discussed here. The day is not far when we wouldn’t need any operating system in our PC, just online Operating Systems will be ruling the world!

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SEO Marketing Blog

Web Designer / HTML Developer Job in Ahmedabad, India

Random Reading

Keyword Density - Basic SEO Tips

Random Reading

Yahoo + IndexTools = Better Web Analytics than Google Analytics??

Random Reading

Any buyers for Search Marketing Company?? Google is selling it off!

Related Reading

Is Google Really No. 1 Brand?

Related Reading

Google Analytics Giving Error

Random Reading

We are back again!

Random Reading

You can tell Google to Set Geographic Location of your Site!

Random Reading

Google Webmaster Central Updates With Some Great Features!

Random Reading

Adobe in the race with Online Word Processor against Microsoft & Google

Random Reading