Keyword Density - Basic SEO Tips

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:
• Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
• Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
• Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
• When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
• Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

Tags: keyword density, SEO Tips

Yahoo + IndexTools = Better Web Analytics than Google Analytics??

Yahoo has recently acquired IndexTools – A Web Analytics Technology Company. The move seems to be one of those that can help them stay away from Microsoft acquisition. Yahoo has been my personal favorite since long, since when Google didn’t existed. The first website that I opened on Internet as a kid was Yahoo. Although I like Google for its search results and some other useful products like Google Analytics, Yahoo has been the first choice for all other domain needs.

The acquisition of IndexTools means that Yahoo now has access to ready made web analytics technology that can be used in number of ways. The most obvious is the web analytics tool like Google Analytics. They can offer it for free with some improvements in the programme, so that it can compete with Google. They can charge a nominal fee and provide some unprecedented features. Small and Medium Businesses can afford to pay nominal fee rather than paying thousands of dollars.

If Yahoo does not want to do anything, they can just sell the existing IndexTools products with the Yahoo Logo on it. IndexTools has two different versions: E-Business and Enterprise. Yahoo can offer the E-Business version free while charging for Enterprise version.

Well, I am not the authority to say anything on how Yahoo is going to treat IndexTools, but this is just what I can think of. Yahoo may come up with different solution all together, but it is for sure that they have to improve the product to compete Google in this area. They have to come up with a break through that can save them from Microsoft.

Let me in comments, what new web analytics features you would like to see…

Tags: web analytics, Yahoo

Any buyers for Search Marketing Company?? Google is selling it off!

Google is selling off the part of their newly acquired company Performics. The news came yesterday from the Director of DoubleClick Integration Tom Phillips. It seems that they have divided the company into two parts: Affiliate and Search Marketing. So, Search Marketing Unit will be sold to third party.

It’s good to see this step from Google, as there were many discussing this take over as the end of SEO Companies. On techcrunch it was something like, Google Now Selling SEO Services Via Performics. According to Mr. Phillips, Google does not want to be in the search engine marketing business as it is an obstacle in Google’s mission. 

It is still not sure who is going to buy Search Marketing Unit of Performics, they have received preliminary interest from their current partners. They have made it clear that, “Search Marketing will continue to run as a separate entity until the division is sold”.

Source: http://googleblog.blogspot.com/2008/04/selling-performics-search-marketing.html

Tags: Google, search marketing

Is Google Really No. 1 Brand?

Well it seems so, according to data collected by Nielsen Online for the month of January, 2008. Google was the number one Parent Company as well as Top Brand. Microsoft was second and Yahoo third on the list of best parent companies. Yahoo! however managed to get ahead of Microsoft in the best brands category.

Here are the final listings as per Nielsen Online.

Top 10 Parent companies

Parent	Unique Audience (000)	Time Per Person (hh:mm:ss)
Google	124,279	1:37:35
Microsoft	121,920	2:22:33
Yahoo	113,874	3:19:43
Time Warner	104,837	3:57:38
News Corp. Online	75,831	2:02:49
eBay	65,758	2:04:37
InterActiveCorp	65,691	0:24:37
Amazon	59,833	0:27:47
Wikimedia Foundation	56,049	0:18:32
New York Times Company	51,624	0:20:26

 

Top 10 Brands

Brand	Unique Audience (000)	Time Per Person (hh:mm:ss)
Google	117,841	1:11:03
Yahoo!	112,784	3:20:18
Microsoft	98,289	0:51:16
MSN/Windows Live	95,397	2:07:59
AOL Media Network	90,058	4:10:21
YouTube	67,509	0:47:15
Fox Interactive Media	65,849	2:10:14
eBay	56,199	2:09:55
Wikipedia	55,587	0:18:32
Amazon	51,220	0:25:32

Source: Nielsen Online

Tags: Branding, Google

Google Analytics Giving Error

I was just checking the traffic of my sites through Google Analytics, and suddenly it gave an error. I was trying to look for Referral Sources. Is it because it was updating data?? or is it just normal server error??

Just check out the screen shot here!

Tags: Google Analytics